Inside the design and meaning of the Warriors` new ‘Oakland Forever` uniforms
(WorldNews Sport)

In the fall of 2018, a Nike executive took a seat at Lois the Pie Queen, ordered from the menu and looked around. Framed photographs of influential people from Oakland covered the 50-year-old walls, sunlight beamed in from Adeline St. and the smell of a coffee drip filled the room. As he took in the scene, his gaze paused on a faded navy and orange cardboard sign plastered to the window. It read, “WE BELIEVE.” “I remember like, ‘Wow, OK,`” said Raul Alejandro, art director at Nike. “It’s that important that it sits next to these other very important people and events that have happened in Oakland.” It was here where Alejandro and a half dozen of his colleagues dined and got the...